2020 has been a tough year for everybody and I know you are getting tired of hearing everyone’s problems this year, so I’m not here to rant about how bad 2020 has been for me. Instead, I want to take this opportunity to tell you what I have learned and…

So I recently created an Instagram post about how I started a side-hustle by creating an online course in a mere 4 weeks. Since then, I have been getting a lot of questions about how I made my online course and what is required to create a course quickly. When…

If you, like myself, are looking for a product management role, you are going to face a few hurdles along the way. I have chosen to make a career switch with a huge amount of risk by leaving the comfort of my previous job and pursuing a career in product…

This is a continuation of a series of blogs that provide a summary of the book “Crossing the Chasm” written by Geoffrey Moore. …

RECAP In the previous blog, we learned about how to transition your product from a niche market to a leadership position in the majority market. We learned about each customer segment’s psychology with regard to purchasing our product as we cross the chasm. In this blog, we learn about the final…

RECAP This is a continuation of a series of blogs on subjects discussed in Geoffrey Moore’s Crossing the Chasm. In the previous blog, we learned about the Whole Product Model and the importance of tactical alliances and partnerships that grow your product from the ‘Generic Product’ to the ‘Potential Product’. …

RECAP This is a continuation of a series of blogs on subjects discussed in Geoffrey Moore’s Crossing the Chasm. In the previous blog, we realized how to go about making a decision on which market segment to dominate. Such a low data high-risk decision required an intuitive approach that consisted of…

RECAP In the previous series of blogs, we learn about the Technology Adoption Lifecycle, the chasm between two market segments. Now that we know all about the chasm and the strategies involved in crossing it from the innovators to the early adopters market segment, we ought to learn about the details…

RECAP In the previous two blogs, we learned about the Technology Adoption Lifecycle, the 5 different market segments and the chasm between the first two markets. We then dug deeper into the characteristics of each market group in order to identify their behaviours. …