If you’re not ready to hear about some dark and twisted truths which the new generation is dealing with, I urge you to stop right here. Do not continue to read this article. This isn’t a trigger warning. This is one of those moments where you would rather be in the dark and not know what’s happening, just so you can spare yourself from the agitation of knowing the truth and not being able to do anything about it. After all, ignorance is bliss.

If you’re still here and reading this, you may already be familiar with the Zillennial term…


Photo by Estée Janssens on Unsplash

2020 has been a tough year for everybody and I know you are getting tired of hearing everyone’s problems this year, so I’m not here to rant about how bad 2020 has been for me.

Instead, I want to take this opportunity to tell you what I have learned and why it’s important to know what I’ve learned this year. I’m going to keep it short and sweet because apparently, attention spans are at an all-time low these days. So here it is kids:

  • There is no winning when you start your own business. You are constantly losing and it…


People are adopting the online learning experience, are you?

So I recently created an Instagram post about how I started a side-hustle by creating an online course in a mere 4 weeks. Since then, I have been getting a lot of questions about how I made my online course and what is required to create a course quickly.

When I started, I didn’t find any online resources that would explain the whole process from the start to the end. I had to gather all these little puzzle pieces from the deepest darkest corners of the Internet and suffer the pain of putting them together to see how it all…


If you, like myself, are looking for a product management role, you are going to face a few hurdles along the way. I have chosen to make a career switch with a huge amount of risk by leaving the comfort of my previous job and pursuing a career in product management (PM). In this blog, I will go over the top 3 mistakes I have been making in my interviews and how you can avoid them to perform better in your interviews.

1. I had no stories. Only pitches.

One of the first questions that we are asked in an interview is “tell me about yourself.” Many…


This is a continuation of a series of blogs that provide a summary of the book “Crossing the Chasm” written by Geoffrey Moore. In this blog, we go over the difficulties that the company faces as it transitions through the Technology Adoption Lifecycle and product management strategies that help us to make our product a success.

The chasm between the Early Adopters and Early Majority markets is more than a marketing problem. The first problem arises when a company makes all sorts of promises to the innovators and the visionaries prior to the chasm. After the chasm, the market demand…


RECAP

In the previous blog, we learned about how to transition your product from a niche market to a leadership position in the majority market. We learned about each customer segment’s psychology with regard to purchasing our product as we cross the chasm.

In this blog, we learn about the final strategies of taking your product to the market and that is putting a price on the product and putting it into a sale channel.

CHAPTER 7

We know that pricing and distribution methods are essential when launching a product. …


RECAP

This is a continuation of a series of blogs on subjects discussed in Geoffrey Moore’s Crossing the Chasm.

In the previous blog, we learned about the Whole Product Model and the importance of tactical alliances and partnerships that grow your product from the ‘Generic Product’ to the ‘Potential Product’. In this blog, we focus on understanding the competition and the existing market to lead our product to the top of the market space.

CHAPTER 6

A truly innovative product does not have any competition. If we have competition, we ought to dig deep and learn about who they are. …


RECAP

This is a continuation of a series of blogs on subjects discussed in Geoffrey Moore’s Crossing the Chasm.

In the previous blog, we realized how to go about making a decision on which market segment to dominate. Such a low data high-risk decision required an intuitive approach that consisted of creating customer characterizations and a rating system that distinguished which market segment is best to attack.

CHAPTER 5

To purchase any product, the buyer needs a compelling reason so our product needs to be superior in comparison to its alternatives. …


RECAP

In the previous series of blogs, we learn about the Technology Adoption Lifecycle, the chasm between two market segments. Now that we know all about the chasm and the strategies involved in crossing it from the innovators to the early adopters market segment, we ought to learn about the details. What do we need to do in order to identify the niche market that we are going to attack? The one that we are going to attack D-Day style.

CHAPTER 4

We already established that it is easier to dominate a niche market. It all sounds easy. We take a large market…


Photo by Lubo Minar on Unsplash

RECAP

In the previous two blogs, we learned about the Technology Adoption Lifecycle, the 5 different market segments and the chasm between the first two markets. We then dug deeper into the characteristics of each market group in order to identify their behaviours. In this blog, we go over the third chapter of the book and discover strategies to cross the chasm.

CHAPTER 3

The biggest danger for a company that is about to cross the chasm is negative cash flow. In this state, they have already absorbed the early adopters and are about to prove the pragmatists that their product is a…

Amid Sedghi

Entrepreneur | Creator | Traveller

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