Learn the Technology Adoption Life Cycle and Take Your Product to the Next Level


There is this book in the school of Product Management (PM) that everyone either talks about or has heard of. The instructor at my PM course went as far as suggesting that without reading this book, one should not consider her/himself a product manager. That’s a pretty serious claim if you ask me.

Chapter 1

The author breaks down product change into two kinds:

  1. Continuous or sustaining innovation leads to ongoing upgrades and improvement which don’t require one to change their behaviour.

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